July 22, 2015
By Steve Wishnia and Neal Tepel
SAG-AFTRA is intensifying its campaign against non-union commercials. Under its Commercials Organizing and Recapture Initiative, which began in May, it has found 40 non-union ads being made by advertisers who’ve signed the union’s commercials contracts.
“Many of them are national advertisers who have farmed out the spots to non-union producers,” said Lori Hunt, the union’s national director of commercial contracts. Chief contracts officer Ray Rodriguez said all of them have been returned to union work. SAG-AFTRA also said it has disciplined more than a dozen members for working “off the card.” Read more