National, Transportation

UAW Preparing ‘Buy American’ Ad Campaign

February 28, 2017
By Steven Wishnia and Neal Tepel

United Auto Workers President Dennis Williams

Lords town, OH – Hoping to bring back manufacturing jobs, United Auto Workers President Dennis Williams announced Feb. 17 that the union is preparing an ad campaign urging consumers to buy U.S.-made cars and trucks, with union-made vehicles their first choice.

He didn’t say when the ads would start, but said they might resemble the 1970s garment workers’ “Look for the Union Label” campaign. “With all the talk in recent months, and rightfully so, about securing American jobs, the timing is right for this,” Local 1714 President Rob Morales told the Warren Tribune Chronicle. “I believe it’s critical to the auto industry and to American jobs as a whole.” The union is one of two UAW locals representing workers at the General Motors Assembly Plant in Lordstown, where the Chevrolet Cruze is made. The plant eliminated its third shift in January and is scheduled to stop production for three weeks in March. But consumers will need to be educated about how to make that choice, said Local 1112 President Glenn Johnson, because some “just don’t really know what an American-made product is.” Several foreign automakers have plants in the South, and the Detroit Three all have factories in Mexico. Read more

February 27, 2017

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