Health and Safety

Game Changer:’s 3Dfit Technology Just Might Change the Way You Buy Glasses

July 22, 2013
By Tom Canty Vice President and General Manager, Empire BlueCross BlueShield Government, Labor and

Tom Canty

Special Accounts, has just  launched an amazing app featuring 3Dfit technology. The app is free and it’s available for download in the iTunes app store (to download click here: iTunes app store.)  Other platforms and web will follow.

This “you have to see it to believe it” technology lets you see exactly how frames fit and look – without ever having to step into a store.  You can browse and try on thousands of  brand-name glasses and sunglasses,  share styles with friends,  and buy frames all within the app (guaranteed free returns). 

Blending Hollywood special effects with facial mapping software lets the app produce a true-to-life 180° view of your face showing how each pair of glasses fits – in 3D  – and lets you compare side-by-side images of each style.

Because the technology places a 3D model of the glasses over a 3D rendering of your face —  you can even reposition the glasses, just by tapping the screen to “slide” frames up and down the bridge of your nose just as they would in a store. For a second opinion, the app has a built-in “share” feature so you can send images to family and friends and receive tallied voting results.

From the same people behind 1-800 CONTACTS, Inc., carries a wide selection of eyewear and sunglasses including brands like Ray-Ban, Oakley, Burberry, Versace, Maui Jim and GUESS. With competitive pricing, free in-home try-on and 24/7 customer service from opticians and eyewear experts, you can be confident in your online eyewear purchase.

The app just might change the way you buy your eyewear.  Up until now, augmented reality was something of a parlor trick:  fun, but just not accurate or easy enough to be useful.  This app is to augmented-reality shopping what ‘Toy Story’ was for computer-generated animated film!

Check this out!

July 22, 2013

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